Privacy Policy

Last updated: 26 June 2026

This Privacy Policy explains how IceBlastPro collects, uses and protects personal information when you visit our website, submit an enquiry, request a quote, subscribe to our emails, book work with us, or interact with our online advertising.

IceBlastPro is the trading name of Autocare Collective Ltd, a company registered in England and Wales.

Company details

• Trading name: IceBlastPro
• Legal company name: Autocare Collective Ltd
• Company number: 12413007
• VAT number: GB470316609
• Registered office: James’ Hall, Mill Road, Lancing, West Sussex, BN15 0PT
• Workshop address: Unit 3, White Horse Business Park, Stanford in the Vale, Oxfordshire, SN7 8NY
• Email: info@iceblastpro.co.uk
• Phone: 01993 225891

For the purposes of UK data protection law, Autocare Collective Ltd is the data controller of the personal information described in this Privacy Policy.

1. The information we collect

We may collect personal information from you when you use our website, complete an enquiry form, request a quote, subscribe to our emails, book a vehicle in, contact us by phone, email, WhatsApp or social media, or visit our workshop.

The information we collect may include the following.

2. Enquiry and quote information

When you submit an enquiry or request a quote, we may collect information about you, your vehicle and the work you are interested in.

This may include:

• your name
• your phone number
• your email address
• your postcode
• your vehicle make, model and year
• your vehicle mileage
• your vehicle registration number
• your vehicle category
• the areas you want treated
• the components involved
• your notes, comments and description of the work required
• your goal for the vehicle
• your preferred timeframe
• how you heard about us
• photos, videos or other files you send to us
• any other information you choose to provide

We use this information to understand your enquiry, provide advice, prepare a quote, contact you about your vehicle and manage the booking process.

3. Contact and communication information

If you contact us, we may collect and store information from that communication.

This may include:

• emails you send us
• messages sent through our website forms
• phone call notes
• WhatsApp messages
• SMS messages
• social media messages
• quote correspondence
• booking correspondence
• customer service notes
• CRM activity history

We use this information to respond to you, manage your enquiry, provide a quote, arrange work, answer questions and maintain a record of our communications.

4. Website and marketing attribution information

When you visit our website, we may automatically collect information about how you arrived on the site and how you use it.

This may include:

• IP address
• browser type
• device type
• operating system
• pages visited
• time spent on the site
• referrer URL
• landing page
• exit page
• approximate location based on IP address
• UTM tags, such as source, medium, campaign, content and term
• Google click ID, also known as gclid
• Facebook click ID, also known as fbclid
• TikTok click ID, also known as ttclid
• advertising campaign attribution data
• analytics and conversion data

We use this information to understand which marketing channels are working, improve our website, measure advertising performance, follow up on enquiries, and improve the customer experience.

5. Cookies, pixels and similar technologies

Our website uses cookies, pixels, tags, scripts and similar technologies.

These may be used for:

• keeping the website working properly
• remembering your cookie choices
• measuring website performance
• analysing how visitors use the site
• tracking enquiries and conversions
• measuring advertising campaigns
• remarketing to people who have visited the site
• building advertising audiences
• improving our marketing

We use our own cookie consent banner, with Google Consent Mode, to help manage your choices.

Non-essential analytics and advertising cookies should only be set where you have given the required consent through our cookie banner.

For more information, please see our Cookie Policy.

6. Tools and platforms we use

We may use third-party platforms to operate our website, manage enquiries, send emails, measure marketing and advertise our services.

These may include:

• CRM software
• email systems
• Google Sheets
• Google Analytics 4
• Google Tag Manager
• Google Ads
• Google Ads conversion tracking
• Google Ads remarketing
• Meta Pixel, including Facebook and Instagram advertising
• TikTok Pixel
• YouTube embeds
• Google Maps embeds
• Facebook, Instagram or TikTok embeds
• accounting and invoicing software, such as QuickBooks
• payment providers for payment links
• our own cookie consent banner, using Google Consent Mode

These providers may process personal information on our behalf or act as independent controllers depending on the service they provide.

7. Enhanced conversions, offline conversions and audience matching

We may use advertising features that help us measure enquiries and improve campaign performance.

This may include:

• enhanced conversions
• offline conversion imports
• hashed email address or phone number uploads
• customer match or custom audience tools
• lookalike or similar audiences
• remarketing audiences

Where we use hashed email addresses or phone numbers, the data is transformed before being shared with the advertising platform. This helps the platform match the enquiry or customer to an account for measurement or advertising purposes.

We may use these tools with platforms such as Google, Meta and TikTok.

You can control many advertising preferences through the relevant platform settings and by managing your cookie choices on our website.

8. How we use your personal information

We may use your personal information to:

• respond to your enquiry
• provide advice about your vehicle
• prepare and send a quote
• contact you by email, phone, SMS or WhatsApp about your enquiry
• arrange a booking
• manage your vehicle while it is with us
• provide dry ice blasting, preservation, rust treatment, coatings or related services
• send invoices, payment links and payment reminders
• manage deposits and payments
• provide customer service
• send photos, videos and updates about your vehicle
• keep records of the work carried out
• handle complaints, disputes or insurance matters
• send marketing emails where permitted
• measure advertising performance
• improve our website, services and marketing
• comply with legal, tax, accounting and regulatory obligations
• protect our business, customers, staff and property

9. Contacting you about your enquiry

If you submit an enquiry, we may contact you by email, phone, SMS or WhatsApp about that enquiry.

This may include:

• discussing your vehicle
• asking for more information
• sending a quote
• explaining suitable options
• following up on the quote
• arranging a booking
• sending booking information
• sending updates about your vehicle
• discussing additional findings or work

This is separate from general marketing.

10. Marketing emails

We may send you marketing emails about vehicle preservation, dry ice blasting, case studies, offers, updates and related services where we are legally allowed to do so.

This may happen where:

• you have subscribed to our emails
• you have opted in to marketing
• you have enquired about or purchased similar services and we are relying on the soft opt-in rules
• you are a business contact and the marketing is relevant to your role or business

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or contacting us at info@iceblastpro.co.uk.

We do not sell your personal information.

11. Photos, videos and vehicle content

We usually take photos and videos before, during and after work is carried out.

We use these for:

• documenting the condition of the vehicle
• showing work completed
• sending updates to the customer
• internal quality control
• staff training
• customer records
• marketing and case studies
• social media and website content

Where we use vehicle content publicly, we aim to remove or obscure registration numbers and avoid showing personal information.

If you do not want your vehicle used in public marketing content, please tell us before or at the time of booking.

We will not knowingly publish images or videos of identifiable individuals without appropriate permission.

12. Lawful bases for using your information

Under UK data protection law, we need a lawful basis to use your personal information.

Depending on the situation, we may rely on:

• Contract – to provide quotes, take bookings, supply services, process payments and manage our relationship with you.
• Legitimate interests – to respond to enquiries, run our business, follow up on quotes, improve our services, keep records, protect our position, use anonymised or non-identifying vehicle content, measure marketing performance and advertise our services.
• Consent – for certain marketing communications, some cookies and tracking technologies, and where we specifically ask for your consent.
• Legal obligation – to comply with tax, accounting, legal, regulatory or law enforcement requirements.
• Vital interests – in rare cases where it is necessary to protect someone’s life or safety.

13. Who we share your information with

We may share your information with trusted third parties where needed to run our business and provide our services.

These may include:

• CRM providers
• email providers
• website and hosting providers
• analytics providers
• advertising platforms
• payment processors
• accounting and invoicing providers
• professional advisers
• insurers
• IT support providers
• transport or vehicle collection providers
• subcontractors or specialists where required
• legal, regulatory or law enforcement bodies where required

We only share information where it is necessary and appropriate.

14. Payments and invoices

Customers may pay by payment link or BACS.

Invoices may be issued through accounting software such as QuickBooks.

We do not store card details on our own systems. Card payment information is handled by the relevant payment provider.

We may keep records of payments, deposits, invoices and transaction history for accounting, tax and business record purposes.

15. International transfers

Some of the third-party services we use may process personal information outside the United Kingdom.

Where this happens, we expect appropriate safeguards to be in place, such as adequacy regulations, standard contractual clauses, UK international data transfer agreements or other lawful transfer mechanisms.

16. How long we keep your information

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.

As a guide, we may keep:

• enquiry and quote records for up to 24 months if you do not become a customer
• customer, invoice, payment and job records for up to 6 years for tax, accounting, insurance and dispute purposes
• photos, videos and job documentation for as long as needed for customer records, quality control, business evidence, training, case studies or marketing where appropriate
• marketing records until you unsubscribe or we no longer need them
• cookie consent records according to the settings of our cookie consent platform
• website analytics and advertising data according to the retention settings of the relevant platforms

We may keep information for longer where required by law, for insurance reasons, to resolve disputes, or to protect our legal position.

17. Your rights

You have rights under UK data protection law.

These may include the right to:

• access the personal information we hold about you
• ask us to correct inaccurate information
• ask us to delete your information
• ask us to restrict how we use your information
• object to certain uses of your information
• ask for a copy of information you provided to us
• withdraw consent where we rely on consent
• object to direct marketing at any time

To exercise your rights, contact us at info@iceblastpro.co.uk.

We may need to verify your identity before responding.

You also have the right to complain to the Information Commissioner’s Office if you are unhappy with how we handle your personal information.

18. Security

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

However, no website, email system or electronic storage method is completely secure.

Please avoid sending highly sensitive information unless it is necessary.

19. Children

Our website and services are not intended for children.

We do not knowingly collect personal information from children.

20. Links to other websites

Our website may include links or embeds from other websites and platforms, such as YouTube, Google Maps, Facebook, Instagram or TikTok.

We are not responsible for the privacy practices of those third-party websites or platforms.

You should review their privacy policies if you interact with them.

21. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will be posted on this page with the updated date.

22. Contact us

If you have any questions about this Privacy Policy or how we use your personal information, contact us:

Email: info@iceblastpro.co.uk
Phone: 01993 225891